Understanding the Purchase Journey Of The Recent Foldable Smartphone Buyers
Overview:
In-depth interviews were performed with foldable smartphone users in India to understand the purchase journey among both, online and offline buyers. This Study focuses on the purchase experience of the ultra-premium segment, highlighting the supporting factors that led to the decision to adopt a comparatively new form factor.
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Author
Arushi Chawla
Arushi Chawla is a Research Analyst with Counterpoint Technology Market Research, based out of Gurgaon (near New Delhi). Currently, she is dedicated to primary research of emerging technology like mobile phone device, consumer IoT, and other technology-associated segments. She also has a keen interest in researching the impact of mobile phone technology and the digital payment ecosystem on the economy. Arushi holds a Post Graduate Degree in Economics from Amity School of Economics and is a graduate in Economics from Delhi University.
