TWS Device ASP Likely to Rise in Germany With Repeat Purchase


With speedy digitization and expanding online content, hearable devices hold greater importance in today’s world. This has translated into new products and features in the hearables segment. TWS is one of the latest additions here, and its popularity is growing swiftly.

Germany saw TWS sales of 1.3 million units in Q3 2020, with the country starting to recover from COVID-19 restrictions. Consumer Lens from Counterpoint Research conducted a study on the German TWS market to better understand the consumer behind the growing TWS market. The report focuses on the current as well as future preferences of the German TWS users. Besides, it covers the acceptance and future scope for AI Assistant and Active Noise Cancellation in the market.

Table of Contents:

  • Executive Summary and Introduction
  • Current TWS Trends
    • Current Smartphone vs TWS Brand Comparison
    • Key Buying Factors
    • Last Purchase
    • Past Spending
    • Mode of Purchase
  • TWS User Experience
    • Overall Satisfaction Level
    • Feature-wise Satisfaction Level
  • Noise Cancellation
    • Awareness of Noise Cancellation Technologies
    • Active Noise Cancellation: Usage
      and Experience
  • Smart Voice Assistant
    • Smart Voice Assistant: Usage
    • Brand Composition
    • Future User Composition
  • Outlook
    • Future Purchase Intention
    • Hearable Type Preference
    • Current vs Future Comparison:
      • Key buying factors
      • Price
      • Mode of Purchase
    • Brand Preference
  • Appendix
    • Demographical Information
    • Methodology

Number of Pages: 38
Author: Arushi Chawla
Published Date: February 2021



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