Overview:
In 2023, the growth of smartphone shipments in Thailand remained relatively stable. This report focuses on how the Thailand smartphone market dynamics changed throughout the year, highlighting the significant influence of the country’s economic and political conditions on the overall market. The report explores the key strategies adopted by various brands and their performance across different price range. Additionally, the report analyses trends in smartphone pricing segments and the evolving preferences of consumers within these segments. The increasing demand of 5G in the low-end price segment is further covered along with the going forward prospects.
Table of contents:
- Smartphone market overview, 2023
- Key brand analysis
- Price range analysis
- 5G segment and key performers
- 2024 outlook
No. of pages: 7
Published Date: February 2024