"The electric version of the Nexon is likely to be priced at around US$22,000. At this price point, it will be tough to sell in a cost-sensitive market like India, where the best-selling car is priced at around US$4,000. Hyundai Kona, an electric car priced at around US$35,000, sold just 130 units in the last three months. Automakers continue to test waters and learn from their experience. They remain bullish, despite the current low demand, of the long-term future for electric vehicles in the country. This is because of the increasing government push, fast-developing ecosystem, and declining battery costs."- Aman Madhok
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Oct 8, 2019
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