Overview:
In Q2 2023, smartphone sales in South Korea decreased 4% YoY to reach 3.6 million units hurt by weak consumer sentiment, stemming from the ongoing macroeconomic uncertainty, and an extended replacement cycle. The mid-range and budget smartphone segments, and the absence of major models like the Galaxy Jump and Galaxy Buddy. Consequently, Samsung’s mid-range (<$600) smartphone sales fell 4% YoY.
Table of Contents:
- Key Takeaways
- Trends in the South Korean Smartphone Market
- Competitive Landscape
- Price Band Analysis
- Best-selling Smartphones
- Apple and Samsung Smartphone Share
- Market Outlook, 2023-2024
Number of Pages: 12
Published Date: September 2023