Short-Format Video Apps (Such as TikTok) Have Created a Niche for Themselves, in a Crowded OTT Video Content Streaming Market

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Short-Format Video Apps (Such as TikTok) Have Created a Niche for Themselves, in a Crowded OTT Video Content Streaming Market

Nov 9, 2018

Overview:

The report emphasizes the rise of short-format video apps (such as TikTok and Vigo) in India, and how they are emerging as an alternative to OTT online video streaming options. It provides an analytical viewpoint on why they have gained momentum among the younger audiences and why social media apps such as Facebook, Instagram, YouTube and Snapchat has not been able to cater to such user needs. Further, it talks about the origin of such apps, local challenges and the opportunities ahead.

Table of Contents:

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