OPPO Is Positioning Itself as an Innovator Among All BBK Invested Brands
"Interesting corporate level strategies evolving among BBK invested brands. OPPO at its recent "Innovation Day" took the lead out of the six brands (OPPO, vivo, OnePlus, iQoo, Realme, imoo/XTC) to position itself as an "innovator". OPPO is planning to spend US$7 Billion in R&D for new areas 5G/6G, AI, AR, and big data for the next three years. This would be roughly 6% of OPPO's potential revenues over the next three years. OPPO showcased new categories its stepping into, with multiple ecosystem partnerships. AR glasses, watches, headphones, 5G CPE, 5G Cloud Gaming and other device functionalities such as 30W Wireless VOOC fast-charging, 5G, imaging, under the display camera, software optimization in Color OS, etc.
This is a great move considering these brands are seen as a traditional "one-trick-pony" brands and need to innovate, invest in R&D and expand to take advantage of newer revenue opportunities as the smartphone market saturates. These moves will take advantage of emerging technologies and help scale their supplier relationship/advantage more." - Neil Shah
Existing Subscriber?
Sign in to continue reading
New to Counterpoint?
Register to our service
Category
Report Type
Report
Summary
Category
Published
Dec 24, 2019
Contact us
