Overview:
Nigeria handset market grew by 21% in Q3 2019 due to growth in feature phone segment. This was driven by growth of Itel and Tecno in the feature phone segment. Despite the slowdown in smartphone market, it continued to hold significant importance as brands like Oppo and Xiaomi are gradually carving a niche for themselves with their positioning. Chinese brands capturing almost two-third share of the Nigerian smartphone market.
This report analyzes quarterly trends in Nigeria Smartphone Market. It provides an overview of key market trends and drivers for overall mobile handset shipments during Q3 2019. It also provides market share of key OEMs operating in the region and price band analysis of the smartphone market.
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