MOBILE DEVICES MONITOR – Q4 2014 (Vendor Shipments Technology)

Following up on the previous Market Monitor report for Q4 2014,  please find the next latest research from Counterpoint breaking down the quarterly handset shipments by different cellular air-interface technologies (e.g. LTE, WCDMA, TD-SCDMA, etc.) for 65 OEMs covering majority of the global handset volumes. 


Summary of the report

• Global handset shipments grew 12% annually crossing half a billion units for the first time ever in a quarter
LTE was the fastest growing segment as the total demand more than doubled compared to last year and crossing 180 million units in a quarter for the first time ever. In total, 468 million LTE phones were shipped in the full year 2014
LTE became the number one cellular access technology in mobile phones as it surpassed WCDMA/UMTS/HSPA as well as the shrinking 2G GSM segment
One in three phones sold globally now is a LTE capable phone
• This means LTE technology is quickly becoming a de-facto standard in mobile handsets and will become more ubiquitous with scale, trickling down the price-tiers and proliferating faster than any advanced technology ever
• This also opens up plethora of opportunities for all the players in value chain from component suppliers to manufacturers to operators to app, content and services providers to drive highly-connected use-cases, form-factors and greater on-device usage
China & US were the biggest markets driving LTE shipment volumes with a combined share of almost 60% of the total LTE phones shipped globally during the quarter
Apple was the  leading LTE phone supplier with rising demand for its iPhones, one in three LTE phone on the planet was an iPhone 
• Apple & Samsung together captured more than half of the global LTE segment volumes down from three-fourth of the combined share in Q4 2013, as Chinese brands are taking share away from incumbents in the high growth China LTE market
• In TD-SCDMA segment, Chinese OEMs (Huawei, Xiaomi. Lenovo and others) dominated with 86% during the quarter, the TD-LTE landscape could look similar three years from now as Chinese brands begin to ramp up further with an all-LTE portfolio and dominate bulk of the China LTE market
• In 3G UMTS/WCDMA segment, Samsung was the leading supplier in Q4 2014 with 22% share followed by Alcatel, Microsoft and others




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