The annual smartphone shipments are forecast to decline 6.5% to 1.15bn units in 2023, the lowest in a decade, as macroeconomic headwinds and consumer weakness continue to pressure the sector. Despite some recent recovery in macroeconomic indicators, consumer sentiment in relation to new smartphone purchasing is still weak and not yet showing significant signs of recovery.
- Assuming Apple does not run into initial production problems with its new iPhone 15 series like it did last year, mobile operators will be eager to steal high-value consumers from rivals in Q4 2023. And with a big iPhone 12 installed base likely to be ready to renew, promotions are expected to be aggressive, leaving Apple well-positioned across key regions.
- Samsung Galaxy S23 series performance in the first two quarters after its launch, marginally exceeded its predecessor. Overall shipments for 2023 will be 3% higher than S22 Series since the expected launch of S23 FE at the year-end will boost the overall sales.
In this report, we forecast the quarterly shipment of key smartphone models by major OEMs – Apple, Samsung, Huawei, Honor, Xiaomi, OPPO, Vivo, Oneplus, Motorola, Google, and Sony – until Q4 2024 and it focuses on giving a detailed view of flagship shipments globally.
Published Date: September 2023