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Overview:
Smartphone shipments in MEA grew 23% YoY in Q3 2023, the fastest among all regions, building on the momentum from Q2 2023 as economies continued to recover. OEMs have been aggressive in attempting to capture market share in the MEA market, which seems to be the first hurdle in the path to recovery. The region also has huge untapped potential, especially due to urbanization, rapid digitalization and a rising services economy.
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