Location Ecosystem: Blue Ocean – From Two Sharks To A Whale & A Shark

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Jan 30, 2017

We closely track the location industry and a lot has changed since our last report. HERE, has transformed from a mapping and navigation platform to an “open location platform” company emerging as a clear winner in the location ecosystem. The company attracted number of investors, partners and customers from across the segments, looking to make headway across the tech industry.

Overview:

  • Earlier in 2016, HERE launched its navigation and mapping application for iOS devices. 
  • The company’s WeGo platform enables “smart travel” to help the user plan an entire trip.
  • HERE supported the expansion of coverage for Baidu 
  • Microsoft that also has a partnership with TomTom, signed an agreement with HERE for a multi-year strategic deal which will see HERE maps being integrated with Bing Maps
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Summary

Published

Jan 30, 2017

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