Location Ecosystem: Blue Ocean – From Two Sharks To A Whale & A Shark

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Location Ecosystem: Blue Ocean – From Two Sharks To A Whale & A Shark

Jan 30, 2017

We closely track the location industry and a lot has changed since our last report. HERE, has transformed from a mapping and navigation platform to an “open location platform” company emerging as a clear winner in the location ecosystem. The company attracted number of investors, partners and customers from across the segments, looking to make headway across the tech industry.

Overview:

Earlier in 2016, HERE launched its navigation and mapping application for iOS devices.
The company’s WeGo platform enables “smart travel” to help the user plan an entire trip.
HERE supported the expansion of coverage for Baidu
Microsoft that also has a partnership with TomTom, signed an agreement with HERE for a multi-year strategic deal which will see HERE maps being integrated with Bing Maps

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