Overview:
LATAM Handset shipments slightly decreased in 2019 due to a further slowing in the replacement rate. Despite the flatlining market, the top three brands all increased their volume in the region. Brazil was the only country that experienced YoY growth in 2019. Mexico’s market was flat, while all the other countries sales declined compared to the previous year. Peru, with -17% YoY, had the deepest decline.
LATAM is a dynamic region, with two large countries such as Brazil and Mexico and many small size markets. This report analyzes the LATAM smartphone ecosystem development in 2019, including top player performance and strategies, and the evolution of the sales channels, priceband and smartphones spec in the region.
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Author
Tina Lu
Tina has extensive consulting and analysis experience across a number of industry sectors including more than 14 years in the technology industry. Before Counterpoint, Tina spent more than 9 years in Nokia working in multiple roles and geographic regions. Tina also worked in brand and product marketing for Bestfoods-Unilever and BGH. Tina holds an MBA degree from the Thunderbird School of Global Management.
