Overview:
LATAM smartphone shipments grew 11% YoY in Q3 2023, after four straight quarters of decline. Recently-entered Chinese brands are increasing competition in the market, which is driving big brands to ship more entry-level models to retain market share. This report analyzes which brands are winning and which ones are losing in this growing market. What is the smartphone ASP and the 5G technology contribution to it. Brazil and Mexico are the most important markets in the region. This report takes a closer look at them. We forecast a 2.4% increase in the 2024 smartphone. The report analyzes the macroeconomy and what countries are driving the growth.
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Author
Tina Lu
Tina has extensive consulting and analysis experience across a number of industry sectors including more than 14 years in the technology industry. Before Counterpoint, Tina spent more than 9 years in Nokia working in multiple roles and geographic regions. Tina also worked in brand and product marketing for Bestfoods-Unilever and BGH. Tina holds an MBA degree from the Thunderbird School of Global Management.
