Overview:
LATAM smartphone shipments grew 11% YoY in Q3 2023, after four straight quarters of decline. Recently-entered Chinese brands are increasing competition in the market, which is driving big brands to ship more entry-level models to retain market share. This report analyzes which brands are winning and which ones are losing in this growing market. What is the smartphone ASP and the 5G technology contribution to it. Brazil and Mexico are the most important markets in the region. This report takes a closer look at them. We forecast a 2.4% increase in the 2024 smartphone. The report analyzes the macroeconomy and what countries are driving the growth.
Table of Contents:
- LATAM: At a Glance
- LATAM Economic Cycle
- LATAM Handset Shipments Quarterly 2018-2024
- LATAM Smartphone TAM by Country 2022 to 2024
- Smartphone OEM Quarterly Market Share Q3 2020 – Q3 2023
- Smartphone OEM Market Share by Country Q3 2023
- Q3 2023 Smartphone Price Band Analysis
- 5G Smartphones OEM Share Q3 2021 – Q3 2023
- Brazil – Brand and Price Band Performance in Q3 2023
- Mexico – Brand and Price Band Performance in Q3 2023
Number of Pages: 14
Publication Date: December 2023