JioPhone Next Component Shortages Weigh Down on Pricing Strategy

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Nov 11, 2021

Description:

Jio has launched its much talked about and anticipated smartphone with Google – JioPhone Next. The device, which is being marketed as the most affordable smartphone, comes at a down payment of INR 1,999, with the rest required to be paid via EMIs bundled with various plans. The retail price of the phone is INR 6,499 when paid in full. The device also comes with Pragati OS, a customized version of Android Go. In this report, we delve into Jio’s value proposition and strategy behind the launch besides analyzing JioPhone Next’s pricing, specifications, volume forecast, and competition.

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Published

Nov 11, 2021

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Author

Varun Mishra

Varun is a Senior Analyst at Counterpoint Research based out of Gurgaon. In Counterpoint, he closely tracks mobile devices and ecosystem with a focus on Apple. He started his career as a Consultant with Infosys Limited where he was able to identify strategic avenues for business growth through deep research and analysis of markets and companies in various domains. He holds a Master of Business Administration in Marketing from Institute of Management Technology, Ghaziabad and a bachelor's degree from Coventry University, UK.