India’s smartphone market declined by 4% YoY in May 2023. The persisting macroeconomic challenges have been affecting consumer demand negatively, brands resort to various sales strategies across different channels to clear their existing inventory.
Samsung continue to lead the market with 19% share because of its omnichannel presence. Xiaomi share was at 16% as it refreshed its A-series portfolio with Redmi A2 and A2+ which is in high demand in online as well as offline channels.
Online shipment share decreased to 44% in May 2023, those brands which were online focused are now also inclining towards offline segment.
Table of Contents:
- By brand (20+) and model (700+)
- Online and Offline shipments
- Online shipments by top e-commerce platforms – Flipkart, Amazon, Apple.com, Mi.com and Samsung.com
- Specifications (100+)
- Display Size
- Network technology
- Operating system
- Battery capacity
- Number of cameras
- And more than 95 other key specifications
Published Date: June 2023