India Smartphone Monthly Model Tracker 2023 Jan (Online Channels)
Overview:
India's smartphone market declined 7% YoY in Jan 2023 due to high inventory built up in channels. Currently, according to our preliminary estimates, the smartphone market is still sitting on 8 weeks of inventory. Online market share reached 46% in Jan 2023 driven by Republic Day sale across major platforms.
Samsung led the market with a 21% share during the month. Xiaomi captured the second spot with 17% share and vivo captured the third spot with 16% share.
This report tracks monthly India smartphone shipments by brand by model across different e-commerce channel platforms like Flipkart, Amazon, Mi.com, Paytm, Snapdeal and others. It also tracks 100+ model level specifications which gives an in-depth analysis of the Indian market by channel.
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Author
Shilpi Jain
Shilpi is a Senior Analyst with Counterpoint Technology Market Research, based out of Gurgaon. She has more than 9 years of work experience in consulting and market research field. She closely tracks mobile devices and ecosystem at Counterpoint and led various research and consulting projects.
She holds a Master's in Business Administration from Fore School of Management, specializing in Finance, and a Bachelor's degree in Economics from Daulat Ram College, Delhi University.
