India Smartphone Monthly Model Tracker 2022 Oct (Online Channels)
Overview:
India’s smartphone shipments declined 27% YoY to reach over 14 million units in October 2022. The YoY decline, which is the first ever for a festive season month was attributed to lower-than-expected sell-out and brands sitting on inventory even post online sales. We expect the trend to continue going into November as we might see it as slowest quarter fourth period in the recent times.
Online channels share declined to 52% in Oct 2022 from 58% in Sep 2022 as offline channels were aggressive during the month due to no COVID-19 restrictions. We witnessed maximum parity across both offline and online channels in terms of price discounts and other offers during this year festive sale.
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Shilpi Jain
Shilpi is a Senior Analyst with Counterpoint Technology Market Research, based out of Gurgaon. She has more than 9 years of work experience in consulting and market research field. She closely tracks mobile devices and ecosystem at Counterpoint and led various research and consulting projects.
She holds a Master's in Business Administration from Fore School of Management, specializing in Finance, and a Bachelor's degree in Economics from Daulat Ram College, Delhi University.
