India Smartphone Monthly Model Tracker 2019 Oct (Online Channels)
Overview:
Online channel shipments witnessed 13% YoY and 47% MoM decline in October 2019 as channels built up huge inventories for festive season last month. Overall online share was 37%. Flipkart Big Billion Days and Amazon Great India Festival were the main highlights of this month sale on online platforms.
Offline channels experienced 11% YoY growth driven by vivo, realme and OPPO as these brands were trying to increase their presence across offline channels by maintain price parity and faster offline launches. Overall offers across offline channels were aggressive as compared to last year like extended warranty, screen replacement, cashback offers etc. which drove the share.
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Author
Anshika Jain
Anshika is a Senior Analyst at Counterpoint Technology Market Research with over 13 years of experience in market research and business intelligence. She currently leads the Global Consumer IoT domain, focusing on wearables, hearables, smart home, and emerging technologies. Previously, she managed various research and consulting projects across sectors such as BFSI and Telecom. Additionally, she has significant client-handling experience with major multinational companies. Anshika holds an MBA in Finance from IMT Ghaziabad and a Bachelor’s degree in Economics from Hansraj College, Delhi University.
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