India Smartphone Consumer Research

0
Oct 18, 2018

Overview:

Counterpoint Research has launched Consumer Lens, a global research program that aims to help the industry better understand the factors affecting consumer buying behavior with a detailed view and analysis on OEM share, app share, future purchase intentions, customer satisfaction and many other factors mapped across geographies and demographics.

The latest Consumer Lens study focuses on the world's second largest mobile market, India. The analysis uncovers a multitude of insights that help to better understand dynamic consumer attitudes, preferences and mobile device usage, spending intentions, brand switching patterns etc. by the demographic and geographic split.

...

Subscription required to
continue reading this content

Please log in to your account or click below to make purchase enquiries for this publication

Category

Report Type

Report

Summary

Published

Oct 18, 2018

Contact us