Overview:
Smart TV shipments declined by 29% YoY in Q4 2023 as there was a cool-down in the market post-festive-period sale. The shipments of 4K smart TVs increased by 5% YoY and constituted 48% of the total shipments during the quarter. 32” smart TV continued to lead the market, but its share is decreasing, whereas the share of bigger screen size smart TVs of 55” and above is increasing. Online channel share was 39% during the quarter, due to reduced demand post festive-season sales. Xiaomi continued to maintain its lead in the market in Q4 2023 and it was followed by Samsung and LG. In this report, we have analysed the market in detail covering brand strategy, price band analysis, key specs analysis, channel share strategies, and market drivers along with forecasts.
Table of Contents:
- India Smart TV Shipments Trends
- Pricing Analysis
- Channel Share Analysis
- Key Specs Analysis
- Key OEM Strategies
- India Smart TV Market Intelligence
- India TV Manufacturing Update
- Smart TV Outlook
Number of Pages: 56
Publication Date: March 2024