Overview:
Smart TV shipments were flat and declined by 3% YoY in Q2 2024. The shipments of 4K smart TVs increased by 17% YoY and constituted nearly 49% of the total shipments during the quarter. 32” smart TV continued to lead the market, but its share is decreasing as it is being replaced by 43”, whereas the share of bigger screen size smart TVs of 55” and above is increasing,. Online channel share was 34% during the quarter. Samsung continued to lead the market, followed by LG, and Xiaomi. This report analyses the India smart TV market in detail covering brand strategy, price band analysis, key specs analysis, channel share strategies, and market drivers along with forecasts.
Table of Contents:
- India Smart TV Shipments Trends
- Pricing Analysis
- Channel Share Analysis
- Key Specs Analysis
- Key OEM Strategies
- India Smart TV Market Intelligence
- India TV Manufacturing Update
- Smart TV Outlook
Published Date: September 2024