Overview:
Smart TV shipments declined by 29% YoY in Q4 2023 as shipments reduced post festive-period sales. The shipments of 4K smart TVs increased by 5% YoY and constituted 48% of the total shipments during the quarter. 32” smart TV continued to lead the market, but its share is decreasing, whereas the share of bigger screen size smart TVs of 55” and above is increasing. Online channel share was 39% during the quarter, due to reduced demand post festive-season sales. Xiaomi continued to maintain its lead in the market in Q4 2023 and it was followed by Samsung and LG. This report analyses the shipments of TVs splitting them into ASPs, price bands, and revenues along with channel and category split. It also includes model and specs level analysis.
Table of Contents:
- Pivot
- Flatfile
- Model
- Shipment
- Retail ASP
- Online Units
- Offline Units
- Flipkart Units
- Amazon Units
- Mi.com Units
- Other Online Units
- Retail Price band
- Total Market Value (In million)
- Specifications
Published Date: March 2024