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Overview:
India’s neckband market shipments grew 4% YoY in Q1 2023, according to the latest research from Counterpoint’s IoT Service. More new brands in entry-level price band, rising annual user base, and affordable offerings were the key growth drivers. Indian consumers have started preferring Truly Wireless Stereo (TWS) devices over neckbands, especially due to their sleek design, newly added features and affordable prices. The demand for neckbands is still strong in the Indian neckband as many consumers use neckbands as a secondary device that is affordable, ideal for longer usage and suitable for running, workout and travelling. In this report, we have analyzed this market in detail covering brands strategy, price band analysis, market drivers along with forecasts.
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