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India Monthly Smartphone Market Analysis 2023 Dec

Overview:

The India smartphone market closed 2023 on a good note with 31% YoY growth in December 2023. Indian smartphone market ASP witnessed 2% YoY growth and reached to $269 (Retail) in Dec 2023. Despite year-end sales, the decline after festive sales seems to be persistent in Dec also as ASP has witnessed a 5% MoM decline in Dec 2023

Ultra-premium (>$650) price band shipments witnessed a 30% YoY growth in Dec-23. Apple led the segment with 63% of share, in stores discount on its latest series and previous generation help to maintain the demand. Offline channel continues to be the major channel with 59% share in Dec 2023. This year witnessed a growth in offline shipments which increased by 8% YoY in 2023. We believe offline channels will continue to grow in 2024 as well due to the ongoing trend of premiumization, increasing trade-ins and availability of more financing schemes.

This report tracks monthly India smartphone shipments by brand by model across different e-commerce channel platforms like Flipkart, Amazon, Mi.com, Paytm, Snapdeal and others. It also tracks 100+ model level specifications which gives an in-depth analysis of the Indian market by channel.

Table of Contents:

  • Market Overview
  • Key OEM Strategies
  • Pricing Analysis
  • New launches Analysis
  • Spec Analysis
  • Channel Analysis: E-commerce and Offline
  • Major OEM Promotions
  • Key Market Trends
  • Market Survey
  • Make in India

Number of pages: 110

Publication Date: February 2024

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