Overview
Samsung will be impacted the most as the brand has the highest number of offline retail points (200,000 points). Samsung has to get rid of existing inventory across all its retail touchpoints. As the offline channel is believed to resume normalcy at a later stage due to social distancing and other restrictions, offline heavy brands are going to impact the most. Also, the demand for Samsung smartphones has declined over the periods due to heavy competition from Chinese brands.
- India Smartphone Shipments Forecast
- India Smartphone Shipments Forecast by Retail Price Band (INR)
- India Feature Phone Forecast Shipments
- Market Assumptions
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Author
Karn Chauhan
Karn is a Senior Analyst at Counterpoint Technology Market Research, based in Gurgaon. He currently handles Global Devices and Ecosystems, Virtual Reality and Augmented Reality research. Karn has over 8 years of experience in the mobile device ecosystem space. He has a degree in Electronics and Communication.
Tarun Pathak
Tarun is a Research Director with Counterpoint Technology Market Research, based out of Gurgaon (near New Delhi). Tarun has 10 years of work experience with a key focus on the evolving mobile device ecosystem with specialties in Emerging Markets. He understands specific mobile industry nuances, helping clients to navigate through the rapidly changing technological trends. As a Telecom Analyst he has been quoted extensively by the leading media platforms. Tarun holds a Post Graduate Diploma in Management, specializing in International Business from the Amity International Business School and is a graduate in Physical Sciences from Jammu University, Jammu in the northern Indian state of Jammu & Kashmir.
