Overview:
This report analyses the latest trends and discount offers available on different e-commerce platforms during Amazon’s Great India Festival and Flipkart’s Big Billion Days covering various cIoT segments including TWS, Neckbands, Smartwatch, Smart bands, Smart TVs, Security Camera and Robot Vacuums. In the TWS category, Bank Discounts, No-cost EMI, Instant Cash Backs, and Coupons were some of the common offers on major platforms. Many brand stores like realme and Samsung were seen promoting their respective loyalty programs to increase the perceived value of their offerings and hence, attract more consumers. In the smartwatch category, Brand e-store sites like boAt, realme, OnePlus, Boult, and Mi.com also hosted various sales on their official platforms and offered huge deals on smartwatches. The Omni-Channel Players like Croma, Vijay Sales, and JioMart offered numerous deals on smartwatches of various brands.
Table of Contents:
- Segments Covered
- TWS
- Neckband
- Smartwatch
- Smart Band
- Smart TV
- Smart Camera
- Robot Vacuums
Published Date: December 2023