Handset Smartphone Monthly Sell-In vs Sell-Through (May 2020)
Overview:
Global handset sell-through jumped 18% compared to last month as US and Europe started recovery and India ended its lock down. However sell-in increased just 13% showing production in regions like India had not fully recovered.
Samsung recovered as US, EU and India markets opened up again. Anti-China sentiment gained momentum in India after the China-India border conflict. We believe Samsung will benefit from this. Apple gained an account of strong demand for iPhone SE 2020 in the US market. Carriers came up with attractive promotional offers for the new Apple device. Meanwhile, more stores opened in the US during the month and more customers are now choosing to order online and pick-up the device at storefronts. China smartphone market is helping Huawei to recover faster, but in the other markets, it is struggling to perform well.
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Category
Industry
Smartphone
Report Type
Report
Time period
Monthly
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Author
Karn Chauhan
Karn is a Senior Analyst at Counterpoint Technology Market Research, based in Gurgaon. He currently handles Global Devices and Ecosystems, Virtual Reality and Augmented Reality research. Karn has over 8 years of experience in the mobile device ecosystem space. He has a degree in Electronics and Communication.
