Overview:
The government of India announced a hike in GST on mobiles from 12% to 18% w.e.f. April 1, 2020 to correct inverted duty structure. This resulted in price hike announcements by most of OEMs as they could not absorb the effect due to already struggling profit margins. The report analyses impact of this GST hike on India smartphone market including OEMs, overall pricing and various price tiers. It is expected that less than INR 6000 will be impacted most as consumers in this segment are already facing liquidity crunch due to lockdown situation in the country and would like to save for essential purchases.
Number of Pages: 8
Author: Shilpi Jain and Tarun Pathak
Published date: April, 2020
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Author
Shilpi Jain
Shilpi is a Senior Analyst with Counterpoint Research, based out of Gurgaon. She has more than 9 years of work experience in consulting and market research field. She closely tracks mobile devices and ecosystem at Counterpoint and led various research and consulting projects.
She holds a Master's in Business Administration from Fore School of Management, specializing in Finance, and a Bachelor's degree in Economics from Daulat Ram College, Delhi University.
Tarun Pathak
Tarun is a Research Director with Counterpoint Research, based out of Gurgaon (near New Delhi). Tarun has 10 years of work experience with a key focus on the evolving mobile device ecosystem with specialties in Emerging Markets. He understands specific mobile industry nuances, helping clients to navigate through the rapidly changing technological trends. As a Telecom Analyst he has been quoted extensively by the leading media platforms. Tarun holds a Post Graduate Diploma in Management, specializing in International Business from the Amity International Business School and is a graduate in Physical Sciences from Jammu University, Jammu in the northern Indian state of Jammu & Kashmir.
