Overview:
Global TWS sales in Q1 2024 increased by 6% YoY, while the revenue declined by 8% YoY. The driving force behind this growth in the global TWS market in Q1 2024 was still Asia-Pacific (excluding China). Despite a YoY decrease in Apple’s sales in Q1 2024, the brand continued to dominate the global TWS market, securing a market share of around 20%. The sub-$100 segment drove the global TWS market’s growth in Q1 2024 with a 65% share and a 7%p YoY growth
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