Global Tablet Shipments by Brand and by OS Tracker 2010-2019
Overview:
Counterpoint research is closely tracking the tablet market since its inception every quarter. With a focus on key manufacturers, we are analyzing the global tablet industry by various segments. This report contains global tablet shipments and market share of tablet manufacturers by all major operating systems from 2010 – 2019. Apple leads the market and grew 4% YoY in 2019. Apple continues to refresh its iPad with some inexpensive model. In 2019, 50% of iPad buyers were new to the iPad. This hints that the brand has refreshments are not only appealing to the existing users to replace but adding new users in the Apple ecosystem despite the declining trend of the global tablet market.
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