Global AR/VR Market Insights and Development Trends, Q1 2024


In Q1 2024, global VR headset shipments declined 29% YoY and 51% QoQ. The sequential drop was partially due to seasonality during the post-Black Friday sales period in NAM and the 11.11 Single’s Day promotion in China. Despite the entry of Apple’s Vision Pro, the global VR headset market remained weak in Q1 2024. Meta’s shipments declined, while Sony and Pico faced significant inventory-clearing pressures. The enterprise VR segment demonstrated more resilience compared to the consumer segment.

Global AR smart glass shipments grew 40% YoY in Q1 2024. However, the market declined 45% QoQ, primarily due to the end of the Black Friday sales in NAM and the 11.11 Single’s Day promotion in China. We expect NAM and China to account for nearly 90% of the global AR smart glass market. A noteworthy event in Q1 2024 was the rise of VITURE to the third position in the AR smart glass market with the launch of its VITURE One series glasses in China.
In this report, we have adjusted our forecast for global AR/VR headset shipments. For a detailed analysis of the initial sales performance and application ecosystem of Apple’s Vision Pro, performances of key OEMs in the global AR/VR market in Q1 2024, and our assumptions for our adjusted market forecast, please refer to the full report.
Table of Contents:
  • Key Takeaways and Themes of the Quarter
  • Global VR Market Analysis, Q1 2024
  • Global AR Smart Glass Market Analysis, Q1 2024
  • Component and Specification Trends, Q1 2024
  • Industrial Intelligence Update, Q1 2024
  • Market Forecast Update

Number of Pages (if it’s a PDF): 47



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