Ford Separates Self-Driving Autonomous Efforts into a Distinct Independent Unit called Ford Autonomous Vehicles LLC

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Aug 10, 2018

The cold-war between Detroit based traditional car manufacturers and Silicon Valley based car manufacturers is actually hot. Ford re-hired veteran Sherif Marakby who spent a year at Uber and now made him a CEO of Ford’s distinct company – Ford Autonomous Vehicles LLC. This is a much needed and present move for Ford to separate out it's self-driving efforts into Ford AV to help it grow faster and not in the shadows of traditional businesses, which could slow down the efforts due to lot of inertia, politics and conflicting approaches. This will also help Ford attract investors and partners similar to GM’s $2.25B investment from Softbank for its driverless business. This will potentially help Ford AV to be more agile, innovative, open and catch up with the competition -  Neil Shah

(Source: Bloomberg)

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Aug 10, 2018

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