Overview:
The Chinese smartphone market grew 7% YoY in the four weeks following the 618 festival’s peak period, outperforming the year-ago period, according to China Weekly Smartphone Sell-Through by Model Tracker, Week 28 2024. This growth can be attributed to various factors such as favorable economic conditions, minimal price adjustments for popular models, and the launch of new products by some brands. Despite overall growth, major brands experienced varying degrees of decline post-promotion. Overall, the market performance has improved, with brands competing for sales and focusing on capturing a larger share of the mid- to high-end product market.
Table of Contents:
- Executive Summary
- Post-“618” Peak, 4-week Performance 7% Higher Than Year-ago Period
- Post-promotion Declines Vary Among Major Brands; iPhone Dropped the Most
- Signs of Improvement After Promotion Period; Brands Actively Stabilize, Quick Recovery Likely Soon
Number of Pages: 5
Published Date: August 2024