Overview:
During the four weeks leading up to the 2024 Chinese New Year, a key holiday season in China, smartphones in the country saw a 3% decline from the previous year. However, the sales saw robust WoW growth, with average weekly sales during these four weeks increasing more than 20% compared to a normal week. This report analyzes in detail the smartphone market’s dynamics and brand performance during the pre-Chinese New Year festival period in 2024.
Table of Contents:
...Existing Subscriber?
Sign in to continue reading
New to Counterpoint?
Register to our service
Category
Contact us
Author
Mengmeng Zhang
Mengmeng Zhang is a Senior Research Analyst who is tracking Mobile and Telecom at Counterpoint Technology Market Research.
Ivan Lam
Ivan is a Senior Research Analyst at Counterpoint Research, based in Hong Kong. Ivan has more than 15 years of experience with a major focus on mobile and network devices. He had spent years in southeast Asia markets associated with business development, brand management, and channel management. Besides the expertise in Southeast Asia, he’s also well connected with ODM and OEM sectors. Prior to joining Counterpoint Research, Ivan served TCL Communications, KaiOS Technology Inc., Wiko Mobile, mainly leading business development, Go-to-Market, and strategic planning. Ivan holds a Master's degree in Business Administration from Hong Kong University of Science and Technology.
