China AR/VR/Smart Glasses Market Analysis, Q2 2023


In the second quarter, the VR market continued to face a downturn, while the AR/Smart Glasses market remained vibrant in China. In Q2 2023, VR shipments in China plummeted by 66% YoY(Year-on-year) and 20% QoQ (Quarter-on-Quarter). The extent of the decline significantly intensified compared to the last quarter. Despite the excitement generated by the introduction of Apple’s Vision Pro (AVP) in June, the demand for existing VR headset offerings in China remained subdued. In comparison, China’s AR/smart glasses shipments surged by 69% YoY from a small base. Compared to the preceding quarter, the market increased by 45%.

In the supply chain sector, it is notable that Chinese vendors in the display and optical solutions domain have been vigorously promoting new solutions throughout Q2 2023. Companies like AYR (Augment Your Reality), Raysolve Technology, Goertek, JBD, and AAC Technologies have all unveiled their latest technological advancements in Q2. Please review the full report for in-depth details and insights.

Table of Contents:

  • Key Takeaways
  • China VR Market Analysis
    • Market Outlook Update
    • Competitive Landscape, Q2 2023
    • Top-selling Models, Q2 2023
  • China AR/Smart Glasses Market Analysis
    • Market Outlook Update
    • Competitive Landscape, Q2 2023
    • Top-selling Models, Q2 2023
  • Industrial Intelligence Update, Q2 2023
    • AR/VR OEMs’ Latest Movements
    • Latest Movements from AR/VR Supply Chain & Developer Ecosystem
    • Key Industrial Applications Update

Number of Pages (PDF): 37

Published Date: September 2023



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