China AR/VR/Smart Glasses Market Analysis, Q1 2023


In 2022, China's VR market grew by over 30% Year-over-year (YoY), mainly propelled by the extensive promotion of Pico devices such as Pico 4 and Pico Neo 3. Meanwhile, China’s AR/smart glasses market has seen remarkable growth of 150%, attributed to the commercialization of a variety of consumer AR glasses offered by Chinese OEMs like TCL-RayNeo, Xreal (previously known as Nreal), INMO and Rokid since H2 2022. Nevertheless, VR shipments in China fell 42% YoY in Q1 2023. China’s AR/smart glasses market continued to experience YoY growth in Q1 2023. However, compared to the preceding quarter, it declined by 36%. This report analyzes the market changes, OEMs’ performances, top-selling models, and recent developments within China's AR/VR supply chain and ecosystem during the first quarter of 2023.  Additionally, we present our forecast on the growth of China's AR/VR market until CY2024, highlighting the key growth drivers and anticipated challenges.

Table of contents:

  • Key Takeaways
  • China VR Market Analysis
    • Market Outlook
    • Competitive Landscpae:CY2022 & Q1 2023
    • Top-selling Models, Q1 2023
  • China AR/Smart Glasses Market Analysis
    • Market Outlook
    • Competitive Landscpae:CY2022 & Q1 2023
    • Top-selling Models, Q1 2023
  • Industrial Intelligence Update Q1 2023
    • AR/VR OEMs’ Latest Movements
    • Latest Movements from AR/VR Supply Chain & Developer Ecosystem
    • Key Industrial Applications Update

Number of Pages: 26

Published Date: Jul 2023



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Senior Analyst

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