Overview:
Counterpoint recently visited retail stores in Beijing to hear real opinions from sales agents and customers on recent smartphone features. The features we wanted to hear about includes generative AI, satellite communications as well as the traditional price, camera, durability, display and others.
During the retail visits, we tried to uncover whether sales agents and/or either customers had a strong interest in AI features or on-device AI which is a hot global topic. Will new AI features drive the smartphone market recovery in China? China is one of the most tech driven markets globally. What about other factors how important were they during the final choice process? Are customers still budget constrained or has there been some relaxation? These were some of the questions we are addressing in this short report.”
Table of Contents:
- Demand and Challenges for AI Technology Appear Weak So Far
- Limited Interest in Satellite Communication Function
- Value-for-Money and Durability Factors Rule Lower-end Segment
- Different Brands Attracting Different Customer Segments
- Huawei Lowering Price of the Mate X5 and Pura 70 Series
Number of Pages: 4
Published Date: July 2024