Automotive Heads-up Display (HUD) Market Trends, 2023


The heads-up display (HUD) is a crucial component of vehicle driver assistance systems, presenting a wide array of information, including navigation details, charging station locations, battery health status, speed metrics, safety indicators, entertainment options, and warnings. Over the years, HUD technology has evolved significantly, progressing from a basic data projector in the 1980s to the current augmented reality (AR)-based HUD systems.

This report aims to delve into the evolution of HUD technology and explore various types of HUD systems. Additionally, it provides a detailed comparison of different imaging technologies such as TFT, DLP, LCoS, and LBS employed in HUD systems. The report also includes an analysis of the HUD value chain, elucidating the relationships within the ecosystem from component players to service providers.

Furthermore, the report highlights specific examples of car models and suppliers associated with each type of HUD – namely, combiner, windshield, and AR. Given that the Chinese market is at the forefront of innovation and the implementation of new technologies at scale, the report thoroughly examines the China HUD market. It also identifies the key drivers influencing the HUD market in China, shedding light on the factors contributing to its leadership in innovation and technology adoption.

Table of Contents:

  • Definition
  • Evolution of HUD
  • Types of HUD
  • HUD Technology Developments
  • Types of Imaging Technologies in HUD & Comparison
  • Value Chain Analysis
  • China HUD Market Trends
  • Car Model – HUD Supplier Relationship

Published Date: January 2024



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