Counterpoint Technology Market Research is a fast-growing, innovative and independent market research and consulting firm. Counterpoint is Asia based and a premier technology market research firm with global footprint and offices in the key high growth markets. Counterpoint’s research, consulting and advisory services spans across the technology industry from mobile, digital consumer goods, software, applications, services and other adjacent topics.
“A point of view can be a dangerous luxury when substituted for insight and understanding.”
― Marshall McLuhan
Counterpoint doesn’t offer just an alternate point of view or opinion rather it delivers highly customized in-depth insights, analysis and data for you to be closer to where you need to be. Counterpoint’s in-depth intelligence of the technology market should not only help you in long-term strategy planning but also to devise short- to mid-term tactical strategy.
Counterpoint was founded by senior industry experts with established reputations, unmatched knowledge, valuable industry experience and reach into industry-networks in major markets worldwide. Our Analysts are based in hot markets such as India, South Korea, UK, and USA.
All our senior analysts have worked within the industry and spent significant parts of their careers on the client-advisory side as well. We are in constant dialogue with virtually every company in the technology value chain from device manufacturers, component suppliers, platform vendors, service providers and so forth. We also have a close network of advisers should we happen to encounter questions that are even new to us.
Our executive team consists of leading experts with over 13 years of experience on average in the electronics and telecommunications sector.