Market Outlook - Smartphone Model Level Forecast, March 2025 Update

3
Mar 19, 2025

Overview: Although global smartphone shipments remained flat YoY in Q4 2024, annual shipments recorded 4% YoY growth, driven by macroeconomic recovery and increased consumer demand, aligning with our November forecast. We expect that the introduction of Generative AI-powered smartphones and expansion of foldable smartphones will be the main drivers of market growth over the forecast period.

This Excel report presents quarterly forecasts of smartphone model shipments by major brands through the end of 2026.

Table of Contents:

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Category

Industry

Smartphone

Report Type

Report

Time period

Monthly

Summary

Published

Mar 19, 2025

Contact us

Author

Sujeong Lim

Sujeong Lim is a Research Analyst at Counterpoint Research based out of Seoul Korea. In Counterpoint, she focuses on mobile ICT industry and mobile device research, especially dedicated on the Korea mobile market. After 10+ years product marketing experience during her working period, she joined Counterpoint to pursue her interest in IoT and emerging future technology.