Japanese Smartphone Market Analysis Price-band Trends and Insights From H1 2025 Sales Data
Overview: This report provides a comprehensive analysis of the Japanese smartphone market with a focus on half-yearly trends by price band.
It also explores the key developments and issues that shaped the market in H1 2025
Table of Contents:
- Japan Smartphone Market Grows 30% in H1 2025 Despite Frugal Consumer Trends
- Key Seasonal Patterns in Japan’s Smartphone Market
- Price Band Analysis (Total, >$800, $500-$800, $250-$500, Sub-$250)
- Brand Analysis by Price Band
- Spec Analysis by Price Band
- Top 10 Models Analysis by Price Band
- Major Factors Shaping Japan’s Smartphone Market in H1 2025
- iPhone 16e Drives Strong Demand, Especially Impacting the Japanese Market
- Japan Prefers Pixel 8a Over Pricey Flagships
- Japan Tightens Device Subsidy Regulations, Reshaping Carrier Sales Strategies
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Author
Steve Lee
Steve is a research associate at Counterpoint Research, specializing in the Japanese smartphone market.
He leads comprehensive analysis by integrating carrier-level promotions, weekly and monthly sell-through data, and regulatory changes to provide an accurate, real-time view of market dynamics. His expertise lies in identifying trends across operators and devices, helping clients navigate Japan’s unique mobile ecosystem. In addition to his work on Japan, he also contributes to research on the global TV market.
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