Our Q2-2020 Market Monitor report has been published. We release one Infographic in each quarter to summarize the mobile handset market activities in a single page.
Some quick observations from the smartphone market:
- Global smartphone shipments declined the highest ever 26% YoY reaching 276.02 million units in Q2 2020.
- All the regions (APAC, LATAM, MEA, Europe and North America) registered decline during the quarter, including China and India
- Within regions, LATAM declined the highest (37% YoY) followed by MEA (24% YoY).
- Huawei surpassed Samsung to become the number one brand in the global smartphone market in Q2 2020.
- Huawei's shipments declined 3% YoY globally whereas, it grew 11% YoY in China.
- Apple remained resilient during the COVID-19 pandemic as iPhone shipments grew 2% YoY in Q2 2020.
- Realme was the fastest growing brand in Q2 2020. It grew 11% YoY in the quarter as several markets in Europe and India started to recover in June
- 5G smartphone shipment penetration increased to 12% in Q2 2020 from 7% in the previous quarter. China accounted for 80% of the global 5G shipments in Q2 2020.
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Counterpoint Research is a global industry and market research firm providing market data, intelligence, thought leadership and consulting across the technology ecosystem. We advise a diverse range of global clients spanning the supply chain – from chipmakers, component suppliers, manufacturers and software and application developers to service providers, channel players and investors. Our veteran team of analysts serve these clients through our offices located across the key innovation hubs, manufacturing clusters and commercial centers globally. Our analysts consistently engage with C-suite through to strategy, market intelligence, supply chain, R&D, product management, marketing, sales and others across the organization. Counterpoint’s key coverage areas: AI, Automotive, Cloud, Connectivity, Consumer Electronics, Displays, eSIM, IoT, Location Platforms, Macroeconomics, Manufacturing, Networks & Infra, Semiconductors, Smartphones and Wearables.
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