Overview: India’s True Wireless Stereo (TWS) earbuds shipments grew 12% YoY in Q3 2024. This growth is driven by increasing device adoption, rising demand for affordable models, the impact of seasonal sales events, and a broad range of budget-friendly options. Online reviews and word-of-mouth recommendations significantly influence purchasing decisions in the Indian TWS market. Consumers frequently rely on these sources to assess product quality before buying, underscoring the importance of consumer perception in this market.
Table of Contents:
- Pivot
- Flatfile
- Model
- Shipment
- Broad Category
- Retail ASP
- Online Units
- Offline Units
- Flipkart Units
- Amazon Units
- Mi.com Units
- Other Online Units
- Retail Price band
- Total Market Value (In million)
- Online Market Value (In million)
- Offline Market Value (In million)
- Specifications
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Author
Akshay RS
Akshay RS, a TMT research analyst at Counterpoint Technology Market Research, aims to create impactful insights and engaging visual stories. He tracks and analyses mobile devices, consumer IoT, XR, and retail segments across various regions and countries. With a civil engineering degree and MBA from SRM University, where he specialized in market research and operations, Akshay's passion for technology, data, and illustration drives him to push the boundaries of his field.
Anshika Jain
Anshika is a Senior Analyst at Counterpoint Research with over 13 years of experience in market research and business intelligence. She currently leads the Global Consumer IoT domain, focusing on wearables, hearables, smart home, and emerging technologies. Previously, she managed various research and consulting projects across sectors such as BFSI and Telecom. Additionally, she has significant client-handling experience with major multinational companies. Anshika holds an MBA in Finance from IMT Ghaziabad and a Bachelor’s degree in Economics from Hansraj College, Delhi University.
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