India Smartphone Monthly Model Tracker 2019 Aug (Online Channels)

0
Sep 30, 2019

Overview:

In Aug 2019, online channel shipments reached highest ever registering 30% YoY growth due to diversified channel strategy and new launches. realme was the number one brand on Flipkart during Aug 2019 while Vivo grabbed top spot in the offline segment for the first time. Major players, Flipkart and Amazon, announced multiple days sale on account of Independence Day which drove the shipments. Amazon is looking to invest more in the Indian market.

Offline shipments also registered a 7% growth MoM, as brands look to diversify their channel strategy. Xiaomi has opened 2000 exclusive Mi stores to grow its presence in small towns and rural areas. Similarly, realme is also looking to open its first exclusive store before December 2019, advancing from the current strategy of targeting multi-brand retail.

...

Subscription required to
continue reading this content

Please log in to your account or click below to make purchase enquiries for this publication

Category

Industry

Smartphone

Report Type

Report

Summary

Published

Sep 30, 2019

Contact us

Author

Team Counterpoint

Counterpoint Research is a global industry and market research firm providing market data, intelligence, thought leadership and consulting across the technology ecosystem. We advise a diverse range of global clients spanning the supply chain – from chipmakers, component suppliers, manufacturers and software and application developers to service providers, channel players and investors. Our veteran team of analysts serve these clients through our offices located across the key innovation hubs, manufacturing clusters and commercial centers globally. Our analysts consistently engage with C-suite through to strategy, market intelligence, supply chain, R&D, product management, marketing, sales and others across the organization. Counterpoint’s key coverage areas: AI, Automotive, Cloud, Connectivity, Consumer Electronics, Displays, eSIM, IoT, Location Platforms, Macroeconomics, Manufacturing, Networks & Infra, Semiconductors, Smartphones and Wearables.