India Monthly Smartphone Model Tracker (Online Channels), December 2024
Overview: India’s smartphone market saw a slight 1% YoY decline in shipments in December 2024 as OEMs adjusted inventory levels. Despite this, the market wrapped up the year on a positive trajectory, posting a 1% YoY growth for 2024. Vivo remained the top smartphone brand in December 2024 with a 23% market share, driven by strong momentum from its Y series and new launches. Additionally, the newly introduced premium X200 series has received an excellent response from consumers. Xiaomi secured the second spot with a 19% market share, driven by strong demand for the Redmi Note 14 series and Redmi 14C 5G. Its expanding offline presence and retailer push helping brand maintain share. Online Channel captured 33% share in December 2024, the post festive demand slump impacted the online shipment. Xiaomi led and captured 21% share on the online channel driven by its newly launched Redmi Note 14 series.
In this report you will find India shipments by:
- By brand (20+) and model (700+)
- Online and Offline shipments
- Online shipments by top e-commerce platforms – Flipkart, Amazon, Apple.com, Mi.com and Samsung.com
- Specifications (100+)
- Display Size
- Network technology
- Operating system
- Battery capacity
- Number of cameras
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Shubham Nimkar
Shubham Nimkar closely tracks the Indian Smartphone market. With a background in social media marketing and degrees in Electronics & Telecommunication and MBA Marketing from BIMTECH, Greater Noida, he operates from Navi Mumbai. He has more than 2 years of experience working on India and Vietnam Smartphone market.
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