Global Smartphone Market Q2 2024 Update - Focus on Premium Segment & Apple

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Global Smartphone Market Q2 2024 Update - Focus on Premium Segment & Apple

Sep 2, 2024

Overview: Global smartphone sell-through grew YoY for the third consecutive quarter in Q2 2024, up 6% and the fastest YoY growth since Q2 2021, thanks to broad economic and supply improvements across regions. The premiumisation wave has been especially strong across markets, and Apple has been a key beneficiary, particularly in its non-core markets. This report analyses key trends in the global smartphone market in Q2 2024, with a special focus on the premium segment and Apple’s performance.

Table of Contents:

Global Smartphone Market Overview, Q2 2024
- Global Smartphone Shipments, 2008-2025F
- Key trends
- Global Smartphone Sales, Q1 2021-Q2 2024
- Global Smartphone Market Analysis by Brand and Region
- Global Smartphone Market Forecast by Brand and Region
Global Premium Smartphone Market Performance, Q2 2024
- Global Smartphone Market by Priceband, 2021-2025F
- Ultra-premium segment performance
- Premium segment by brands
- Top-selling premium smartphones
- Premium smartphone sales by Region
- Focus on China, India, USA, and Europe
Global Apple Smartphone Sales and Shipments, Q2 2024
- Apple Global Smartphone Sell-through Volumes and Revenues, Q2 2022-Q2 2024
- Apple Smartphone Sales by Region
- Apple’s premium segment share by Region
- Top-selling Apple smartphones
- Apple’s changing product mix
- iPhone product roadmap – 2024 & beyond
- Apple’s forecasted shipments by region, 2021-2028F

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