Overview:
The global premium (≥$600) smartphone market continued to grow in 2022, marking its highest sales, average selling price (ASP) and revenue ever, despite the gloomy macroeconomic environment throughout the year. The lucrative segment accounted for 21% of global smartphone sales and contributed 55% of the overall smartphone revenue in 2022. This report takes a deep dive into the global premium smartphone segment and analyzes it by region, OEM and operating system.
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Author
Varun Mishra
Varun is a Senior Analyst at Counterpoint Research based out of Gurgaon. In Counterpoint, he closely tracks mobile devices and ecosystem with a focus on Apple. He started his career as a Consultant with Infosys Limited where he was able to identify strategic avenues for business growth through deep research and analysis of markets and companies in various domains. He holds a Master of Business Administration in Marketing from Institute of Management Technology, Ghaziabad and a bachelor's degree from Coventry University, UK.
