Overview:
The $250-$499 price band reached its peak share of 12% in Q4 2018 but dropped to 5% in Q2 2021. Huawei drove this decline at first, but then COVID-19 joined in 2020 when the region went through lockdowns.
This report explores the opportunities of the Affordable Premium Segment in LATAM as well as who is aiming to grab it.
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Author
Tina Lu
Tina has extensive consulting and analysis experience across a number of industry sectors including more than 14 years in the technology industry. Before Counterpoint, Tina spent more than 9 years in Nokia working in multiple roles and geographic regions. Tina also worked in brand and product marketing for Bestfoods-Unilever and BGH. Tina holds an MBA degree from the Thunderbird School of Global Management.
