Xiaomi’s New Smartphones, OS Back ‘Human X Car X Home’ Strategy

  • The Xiaomi 14 series is among the first devices to use the Snapdragon 8 Gen 3.
  • Xiaomi’s new HyperOS is set to replace the current MIUI system.
  • The emphasis on AI integration is set to become the next pivotal point of differentiation for smartphone OEMs.

Xiaomi unveiled its latest flagship smartphone series, the Xiaomi 14 and 14 Pro, along with its self-developed HyperOS and a slew of AIoT products at an event held in Beijing recently. During the event, Xiaomi founder Lei Jun announced the company’s new strategy of creating a ‘Human X Car X Home’ smart ecosystem centered around people, which is made possible by the support of HyperOS. Xiaomi’s ambition is to further solidify its position in smartphones and IoT, while seamlessly integrating Xiaomi cars into its smart ecosystem to create a comprehensive and user-friendly experience for Xiaomi users.

The Xiaomi 14 series is the first set of commercialized devices to use Qualcomm’s Snapdragon 8 Gen 3. The new series upholds its tradition of being a compact flagship, featuring a 6.3-inch screen for the Xiaomi 14 and a 6.7-inch screen for the Xiaomi 14 Pro. Their ultra-thin bezel design allows for a larger screen-to-body ratio and a minimalist look. Both models boast a peak brightness of 3,000 nits and LTPO displays with 1-120 Hz adaptive refresh rates.

Imaging has always been Xiaomi’s flagship series’ strong suit and its commitment to superior imaging capabilities continues with the Xiaomi 14 series. The series employs a Leica Summilux lens in conjunction with the Light Hunter 900 sensor, increasing light intake by up to 180% compared to the Xiaomi 13 series. This enhancement results in richer colors and improved night photography.

Despite many upgrades, the Xiaomi 14 series maintains its competitive pricing, with the standard version now offering 256 GB of storage while retaining the starting price of RMB 3,999 for the Xiaomi 14 and RMB 4,999 for the Xiaomi 14 Pro.

Counterpoint Research
Source: Xiaomi

Xiaomi’s self-developed HyperOS was another highlight of the event. HyperOS, which Xiaomi developed over seven years, is set to replace the current MIUI system. The aim of this OS is to provide a more user-friendly and unified OS, capable of supporting a range of smart devices from smartphones and smartwatches to smart home products and even cars. An exciting feature of this new OS is its ability to integrate more AI features into the device. The Xiaomi 14 series will be among the initial devices to explore these features.

Xiaomi displayed some interesting AI applications during the launch event. Using its AI-generated text feature, the smartphones can create text for speeches, generate user reviews and craft New Year wishes in the blink of an eye. HyperOS seamlessly incorporates AI into WPS (the Chinese version of Office), enabling document scanning, key point summarization, and instant conversion to PPT. It can also enhance daily productivity by recording meetings, creating meeting summaries, doing real-time translation, and more.

Counterpoint Research
Source: Xiaomi

Furthermore, HyperOS facilitates creative generative AI photo capabilities. Smartphones will now be able to analyze facial features from photos and generate a digital figure. This unique digital figure can then be customized to create new images, whether you want to dress it in traditional costumes or have it appear in front of iconic landmarks like the Eiffel Tower. It also provides the capability for image expansion, allowing you to enlarge the current image to create a larger image with a more expansive background. The image search function is also greatly simplified, making it easier to find your pictures in your photo gallery through more refined searches than before.

These AI features are just the beginning of the changes in the way we interact with our smartphones. As AI technology continues to develop, we expect smartphone OEMs will find more innovative ways to integrate AI into their devices. This emphasis on AI integration is set to become the next pivotal point of differentiation for smartphone OEMs.

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